Big Screen Little Screen. Why one size does not fit all.

Mobile web traffic now accounts for nearly 1% of all Internet traffic and almost 7% in the U.S. alone. That’s a serious amount of pinching and dragging!

Internet viewers are on the move and do much of their surfing and catching up during commutes and downtime. A good portion of this time is spent on mobile e-mail, Facebook and twitter where links-a-plenty are shared endlessly. This means the majority of discovered content is likely consumed in this way and not necessarily from a desktop. What’s usually being shared are typically photos, videos and blog articles, most of which already have mobile optimized viewing options. If you don’t have a mobile option for your viewers, its unlikely they’ll flag your site to view later on their desktop. It’s clear we’re losing traffic this way and so are our clients. Continue Reading